Facebook Ads

OK, I know that there isn’t a huge market for grief books, though my book has been way better received in Canada than it has in the US. (A national bestseller even). I guess I shouldn’t be surprised by the fact that everyone is sick to death of 9/11. God knows I am. But my book is more than that. Canadians got that. Americans couldn’t seem to see past 9/11. Or maybe Canadians are more at ease with loss and grief and don’t see it as quite as much a disease as Americans do. I don’t know. I just know that my book needs a little boost, so I have been trying to figure out how to do that with almost no publisher support.

I was pleased to discover Facebook Ads, and so thought I would try a little experiment. I figured I could cap the expense at $10.00 a day and see how it went. I created my ad, added the book cover linked it to my website, created a target market (30-65 female, in the US with interests in books, reading, dating, singles, parenting). I added my credit card number and voila, I was off, or so I thought. I got an email that my ad was approved. I went to the website, and already had 9 click throughs and over 12,000 impressions! (OK, not a great clickthrough rate, but 9 clicks is huge in my book). And then I got another email that my ad was disapproved. Wha? They claimed that my ad did not reflect my product, despite the book’s image, the word book in the copy and the fact that it linked to my website.

So, I figured I would change the copy a little, but alas, there is no way to do that on Facebook. So the ad is there in virtual limbo and short of deleting it and starting over again, it will remain that way.

What a bad user experience! Boo Facebook.

So both my ad and my book languish. Time to go check my Australian stats!

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  1. anniegirl1138 March 16, 2009 at 2:37 pm

    What!? That is bogus. Your book is about all the things you said. I loved that your book dealt with the living of life that is so much a part of what loss is. We lose people and yet life remains to be lived and we do that.

    I agree that Americans are very closed to the idea of life of loss and therefore just ignore death as much as possible unless it fits some Hollywood movie version of it.

  2. Abigail March 16, 2009 at 6:41 pm

    Thank Annie for the vote of confidence. Publishing, I am learning is very fickle business. Its been an interesting roller coaster.

    And Thanks David for the free advertising advice. I will give that a try. i am so disappointed though with the Facebook Ad thing. I was excited to get it out there, and then they completely thwarted me without giving an adequate reason or a way to fix it.

  3. Anonymous March 21, 2009 at 7:47 pm

    Hi Abbie, just wanted to let you know that I enjoyed your book very much. As someone who also lost their husband way too early, it was somewhat reassuring that I am not alone in a lot of the things I am feeling, that other people just don’t seem to understand.

    I am from Australia and I think your book is fairly well promoted here – they say the Aussies and Canadians are very compatible in outlook and sense of humour, so maybe that will help you with sales here.

  4. Abigail March 22, 2009 at 3:38 pm

    Dear Anonymous in Australia:

    Thank you for your comment. I am so glad that you found the book helpful. It really means a lot to hear that. And I am very reassured to hear about the book’s promotion in Australia. I do hope that that compatibility works in my favour!

    Thanks for visiting my blog!


  5. Anonymous March 25, 2009 at 11:33 pm

    Hi Abby,

    I’m also an Australian (Melbourne) and the book is widely promoted in the new release section of bookshops here. It is a fantastic book and I hope people find it and read it.

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